If you’re running internet home based businesses or are considering getting into one, there are some steps you need to follow in order to make your endeavor successful. First of all, it’s easy to get caught up in all the hype of the many products that are offered to help you in your business. They all claim to be the best or have the best formula or system that makes everything easy. Of course, you first need a product or service to sell. And that is actually often the easiest part of starting a business.
But the reality is that there are really only three steps you need to master in order to grow your business. You need to get your business in front of the people who will be interested in buying your products or services. You need to build a list of all of the people who take a look at your business, even if they don’t buy. And you need to build a relationship with the people on this list so that they become buyers or repeat buyers. In short, you need traffic, a list, and communication.
Let’s start with traffic. If you’re on a budget, you can use the many free or low-cost traffic generating tools out there such as Facebook. Twitter, Blogger, WordPress, USFreeAds, Craigslist, and YouTube, just to name a few. These are extremely effective places to tell people what you are offering. You can also do some paid pay-per-click advertising on some of the major search engines like Google, Yahoo, Bing, and Facebook.
When it comes to building lists for your internet home based businesses, there is one tool that is essential. That is an autoresponder. This tool allows you to place a form on your website, blog, or whatever web page you are using to create interest in your product. Generally, you offer something free like a newsletter, a sample product, or partial service, in order to get the people to fill in their contact information. This information is then added directly to your list of clients/potential clients. So, you can now email them with updates, information, new products, or whatever you want to communicate with them in order to help you build your relationship with them.
In this day and internet age, the personal touch is becoming more valued, simply because it is less frequent. Everything is automated including customer service, sales, and emails. So, if you can add a little bit of personalization to your automated efforts, it will go a long way in establishing trust with your list and clients. How can you do this? Send out cards every once in a while for birthdays or holidays. Communicate on Facebook. Make some phone calls. There are several ways to show your customers that they are important to you. Asking for feedback helps as well.
If you can master these three simple rules, your internet home based businesses will be successful.